Hi SHIFT •
Hi SHIFT •
Dear recruitment team at SHIFT, welcome!
Here is everything you need to know regarding my application for the Social Media & Communication Lead position.
↓ There's more below
↓ There's more below
My luxury content journey
At 12m2 Studio, I worked extensively with luxury brands. From promoting an original and CPO watch retail platform, to presenting high-end jewellery collections and animating brand guidelines, this diverse experience taught me the fundamental principles of luxury communication: precision, aesthetic coherence, and the ability to translate craftsmanship into compelling visual narratives. What may differentiate me the most is that I know what it takes to create compelling visuals, having worked both at the client’s and for agencies as well as producing said visuals myself.
Clients
Chopard, Girard Perregaux, Watchdreamer, De Grisogono & more
My social media journey
My social media accounts are all flooded with watches and high-end luxury pieces, from collectors to international campaigns. I follow directors and artists based on the work they do for watchmaking Houses. I’ve always loved observing how they have adapted their premium content from magazine and TV to social media.
During my time as Senior Content Producer, I also had the privilege of managing social media accounts for a leading news outlet. I navigated one of digital communication's most demanding environments. Producing up to 8+ daily posts on multiple platforms while monitoring engagement and maintaining healthy community interactions. This high-pressure experience sharpened my ability to deliver consistent, educated and quality content at scale.
Pages
Blick Media (IG, TikTok & Facebook)
My fit within this amazing position
What truly positions me for this role is that I live the CPO experience myself. I regularly browse pre-owned watches retail platforms, hunting for pieces to add to my collection. I understand the hesitations, the excitement, the research process.
I experiment with 3D renderings to master lighting on watch surfaces to understand the specifics of visual design in this field. Combined with my ongoing Watch Advisor certification from the FHH, I bring both the professional expertise and the authentic collector's perspective this role may demand.
